Who you are and what do you do? Figured it out? Can you introduce yourself and your talent or specialty to a stranger in one minute or less? With these 5 steps you’ll construct the perfect elevator speech - a 30-second verbal snapshot of what makes you - well, you.
All professionals must be able to explain their talents, products, or services in a few short sentences at a moment’s notice: the “elevator speech.” Do it quickly and succinctly and you’ll likely connect with a new ally, booker, customer, or colleague.
People don't have the time, patience, or interest to listen to a long-form version of your “who” “what” “where” “why” or “when.” Nail their attention quickly or forget it.
That 30-60 second speech should be part of your DNA so that you can authentically recite it whenever you are in the right situation. Ex: HR director rides the elevator with you, you’re standing at valet parking with the guy/gal who books the club your friend just played, an ideal customer is seated at a banquet table with you, the person in front of you at Starbucks clearly needs your new product or service.
Follow these five steps to create an elevator speech that will leave a permanent and positive impression. And remember – Your Name – Your Face – Your Talent. Make sure your biz card and all promotional material back up the pitch.
1. Who are you? Start with a brief, easily understood statement that includes your name, your company or band name and the service or talent that you provide. EX: I’m Peggy Glenn, Wordsmith Extraordinaire, and I love to make your words look and act their best on your behalf.
2. What’s your benefit or talent? Remember WIIFM (What’s In It For Me?) and in this case the “me” is your listener; make sure your pitch will resonate. Why should the person care what you do? Focus on the listener and your value to him or her. The second sentence or phrase is all about them (see above).
3. What’s your promise? What talent, product, or service do you bring to the table? Be authentic, but avoid a hard-sell. Let your passion for your talent, work or vision do the selling. (See above.)
4. Prove it, back it up! Has your music touched someone deeply? Won an award? Does your service make life easier for others? Offer up an example or story of just what that would be. EX: Did you see the new Carl’s Jr. advertising banner on the bus that advertises Angus burgers but forgets the “g”? I would NEVER let that happen to one of my clients. My slogan is “Before you finalize, you need Final Eyes!”
5. Listen before continuing! The instant that you sense that the listener is tuning out, zip it. The opportunity is ruined if you keep yapping while they’re in the middle of something that needs their full attention. Sensitivity and tact will leave a good impression, and be your best calling card. Offer a business card or download card or CD only if you sense interest.
Hi, I’m Peggy Glenn, a professional speech coach and marketing guru. I can help you overcome your fear of talking to strangers by teaching you how to talk about yourself and your talent authentically and succinctly. You’ll be amazed at how easy it is. Let’s try some day when you’re not wrangling toddlers into the pediatrician’s office.